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4/24/2006
What's
up?
Everything's
great. Like TI's song, I'm living the "Good Life."
Happy
Birthday, man. How was your party?
The party
was crazy. Thank you. Lil' Wayne was there, Juelz Santana, Allen Iverson,
Trina, Slim Thug, Paul Wall, Killer Mike, Usher, Neyo, and Young Buck.
It was bananas. It was sickening. It was all love.
What kind
of party favors do you give guests like that?
That is my
party favor. That's my party favor to the general public and the people
that support me and the Apphiliates. I called my big time homies to come
chill and I show love to the people for them to be able to see some of
their favorite artists and celebs. It's just a good time. I'm in a good
position. I'm happy to be here. I have a lot of people in the industry
and streets that are supporting me. That's a good feeling.
Are you
happy with the response you've gotten from the Pharell and Little Brother
tapes?
Definitely.
I've gotten nothing but good comments. I've heard certain things through
all the positives, I still hear negatives like some people don't think
the "Snowman" tape is as good as "Trap or Die" or
some people might not like the Pharell tape. I'm working with my favorite
people and the tapes are flying out of the stores. You can't please everybody.
I don't put nothing out if I don't love it. Before I drop a tape, I'll
ride to it for a straight week to make sure it's straight. I've been banging
them out and people have been coming to me to work. I've just been trying
to keep it consistent.
Are you
happy with how the Little Brother tape is doing?
I've gotten
good reviews off that. Before I did it, I heard ramblings like, "Why
is Little Brother working with DJ Drama?" and "Why is DJ Drama
giving his brand to Little Brother?" I think the title said everything,
"Separate but Equal." We proved a point. Even though people
think of Young Jeezy and TI as being associated with "Gangsta Grillz,"
good music is good music no matter where it comes from. I was reading
a 9th Wonder interview where he said "If Dram says it's hot, people
will listen." I'm glad to be in that position. I've been a fan of
Little Brother and if it takes me to cosign them for niggas to pay attention,
then so be it. People are talking about this tape and you can't go wrong
with this, whether it's positive or negative. You can't please everybody.
I'm a fan of Little Brother. I ride to the tape, so F what everybody else
says.
Has it
sunken in how valuable your cosign has become in the game?
Yes and no.
Of course I'm aware of it, but I'm still living it so it's real important
for me to not get caught up in the hype. I realize that I'm in a very
good place and from a DJ's standpoint, I'm in a place where a lot of DJ's
want to be. It's a steady grind and I have to keep it moving. I'm looking
for what's next. I'm on to my next tapes and working on my album. It's
about being consistent. Even where I'm at, there is such a higher level
to what there is. I just look at it like I might be on the 13th floor,
but it's a 50-story building.
Have you
seen any jealousy amongst other mixtape DJ's?
Not personally.
I get a lot of love and respect from people. I think that's because you
can't take away from my grind. I put in work. I talk a lot of shit on
my tapes, but for those who know me, I'm a real down-to-earth type of
dude and I give respect. I don't go on the internet and run my mouth about
how hot I am. I keep it moving and I think people have seen how far I've
come. I don't really think I get a lot of jealousy from DJ's. I get a
lot of respect and I think I inspire people. A lot of people tell me I'm
motivation. I'm a real live physical person. If I was able to do it, you
can be able to do it. All I did was put in work. People have said stuff
that Drama's been in the right place at the right time and it was easier
for him because of where he was at. You've got to make the best of your
situation and I think that's what I did with mine. And I don't show nothing
but respect to other mixtape DJ's because I realize how hard the grind
is. When I see somebody that's hot, I show love.
What do
you think of the problems going on between DJ Scream and DJ Smallz?
I don't really
condone DJ beefs. Scream and Smallz are both friends of mine and I respect
both for what they do. I can't really call it. That's on them. It's a
very competitive sport that we're involved in and for whatever reasons,
it went down the way it went down. It's a very street game. There are
rules to abide by and not everybody always abides by the rules. I wish
the both of them success. I don't really think DJ beef is all that hot.
We're not rappers. People really don't care. I'm not mad at it. Everybody
wants to be on top, and if that's what it takes, that's what it takes.
DJ Smallz
made it a point to emphasize his age and your age in my recent interview
with him. Should age be a factor in DJ'ing?
Most definitely.
What Smallz has been able to accomplish at the age he's at, he should
be commended for it. He's light years ahead of where I was. When I was
his age, I was still making tapes myself. It's supposed to be that way.
If you're 18 or 19, it shouldn't take you as long to get to where I'm
at. You're supposed to learn from me. At the end of the day, age isn't
anything but a number and you have to have quality. Smallz is a household
name. I don't know how old he is now, but I'm impressed with what he's
been able to do at his age. More power to him and anybody doing it. I
wish I would have known at 20 what I know now. The other thing about the
age thing is that everybody has their time. You can't say someone gets
too old or I should have started earlier. Look at Jay-Z, Chuck D, Guru,
Ice Cube, or Kid Capri. Everybody has their time and as long as you're
doing what you're supposed to be doing, if you stay on your grind, it's
going to pay off and people are going to notice that. Just do you and
people are going to take notice.
What are
you dropping next?
I have a
Yo Gotti and a Young Dro tape dropping on Monday. Then I have a Yung Joc
and Lil' Wayne "Dedication Part Two" dropping. Those are dropping
this month. Then I'm going to slow down. There are a couple of cats in
Philly I'm going to work with. I'm going to finish up my album. I think
I've made enough statements for the year. I had a great year last year.
It's very important for me to still go hard for the rest of the year.
I want the people to know that it's not a game. It's very hard for me
to not work. I'm a workaholic. I work 24/7 whether I'm on the road or
at home. A lot of people ask me what else I can accomplish in the mixtape
game. I agree with them on some terms, but there's always good music.
If I don't come out with a tape for two months, I'll be all right. Niggas
won't forget about me.
Although
people do have short attention spans.
That's why
I work so hard. People do have short attention spans.
What do
you think of Yo Gotti?
I love Yo
Gotti. I think he's hot.
Do you
think Yung Joc will do what Bad Boy's predicting he'll do?
I hope so.
Who is
next out of the South?
Young Dro.
Yo Gotti is definitely one of them. I'm really pushing the Replacementz.
There's a lot of hot artists. Plies is killing it in Florida. I don't
want to give out too many names because like you said, I do realize my
potential so I don't want to cosign to much because I'm ready for the
labels to cut checks when I mention names.
How do
you feel when people say you only do tapes with certain artists because
you're labelmates?
So be it.
What do I look like sitting here arguing that? It's not true. Before tapes
dropped, I knew it would happen. If that's the worst thing they can say
about me, cool. Even if it was true, is it a bad thing? I've been hearing
a lot of things about me. I've been hearing that I don't do my mixtapes
and all I do is yell on them. It comes with the territory. It just means
that I've arrived.
It could
be a lot worse.
Exactly.
They could be not saying nothing.
Are you
happy with how TI's album is doing?
I'm ecstatic.
It's about time. He deserves it. I'm happy to be a part of it. It's crazy.
The tour starts tomorrow. Getting on the road is going to be ridiculous.
How's
your album coming?
I'm about
half-way done. We're looking to drop it third-quarter. We have everything
going in the right direction. We just opened up Apphiliates Studios so
we're doing a lot of work there. It's tough because I have a lot of hype
around me and I want to take my time. I don't want to undermine the people
by rushing it. The moves that I make and the moves that Khaled, Green
Lantern, and Clinton Sparks make are extremely important because there
has been a lot of downside to the DJ album and we're holding the fate
of the albums in our hands. We're just trying to make the best albums
possible.
What's
your priority for the next few months?
My album.
That's it.
What do
you want to say to everyone?
We're real
people out here. One thing that I've been doing recently is going on the
internet and I've been reading up on everything. I'm a family man. I get
lazy sometimes and just feel like sitting on the couch watching TV. I
have to make sure I work and everything. This is what I eat and breathe.
This is what I do. If it wasn't for the people, we wouldn't be here. It's
just hard work and dedication to get here. A lot of niggas like to talk
a lot on the internet. More power to you. If you don't like me, you have
every right to. I have no problem with it. That doesn't stop my movement.
You can eat
and breathe Hip Hop. I didn't get a job and I spent my time not making
no money being broke believing in what I had and using my abilities to
my advantage. You can't tell me that my opinion in Hip Hop doesn't matter
or that I don't represent the shit to the fullest. I've been doing the
shit for too long. That's real talk.
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