First of all, can you give us a small introduction and let us know why we should
call you 'The People's Champ'?
What up HHG I'm a nationally recognized Southern Radio/Mixtape DJ known
for breaking new artists and music in the southern hip hop movement. I put in
110% in everything I do and I feel blessed that I can wake up in the morning
and do what I love to do - break music.
Do you see mixtapes
as a starting point in your career, what goal are you trying to reach?
I've been djing ever since middle school when I saw my first tables. I've been
into music ever since I was a little, so turntables came easy to me. I was murdering
competition locally, and mixtapes were a way for me to critique my mixing and
blending skills. They were also one of the best ways for me to get gigs outside
of my own city - it was like my own demo.
How big was
DJ Screw's influence on your style/career?
DJ Screw is a legend... he broke the barrier and raised the bar of talent and
skill in his own city. I always try to be different whether it's my radio show,
mixtapes, or party rocking. When everyone goes one way, I like to be left field.
That's the way I play ball.
What about Luke?
Uncle Luke is incredible. He was one of the founding fathers of southern hip
hop. Without Uncle Luke, many forms of southern hip hop would not be around,
especially Crunk music. Doing a mixtape with Uncle Luke was a dream come true.
Tell us about
your working process: where do you get your songs from, how do you record your
mixtape (equipment) and how long does it take from recording to pressing
I have a formula and style different from any other DJ. I try to pack in as
much crack as I can in 80 minutes - I load it up with a lot of personal exclusives
that I get from a lot of major celebrities that no one has access to. I do a
lot of blending and remixing, between the tracks to showcase my skills. I usually
do an insane scratched and blended intro - and I NEVER talk or echo on any of
got the best response and why do you think it worked so well?
The whole "Southern Smoke" series has received an incredible response.
Each edition is unique in its own way - and every edition has surpassed my expectations.
The exclusives and celebrity hosts are always huge - and I've received incredible
reviews and support for my "Southern Smoke" series.
Back in the
days, DJs like Tony Touch would beat-juggle, do blends and scratch on their
mixtapes, what do you think about today's situation, DJs could still do it now
with CD turntables like the CD-J.
I can't speak on what other DJs do, but I incorporate the new age of blending,
scratching and remixing to my radio shows, mixtapes, and parties. I own a pair
of Technics 1200s and SL-DZ1200s. I love CD Turntables - they are extremely
helpful. With CD Turntables you don't have to wait for major singles to get
on vinyl to chop them up - as soon as you get them you can beat juggle and scratch
with "Southern Smoke Radio" what makes it so unique?
"Southern Smoke Radio" is insane. It's an all exclusive pass to a
2 hour V.I.P. party on the radio. It's raw and uncensored and I break the hottest
music, incredible exclusives, and remixes. I always have a surprise celebrity
co-host as well. It's currently syndicated on Sirius Satellite Radio and DISH
Network every Friday night from 12-2am. Southern Smoke Radio will be syndicated
in 6 countries next month. For more information, schedules and show times, log
on to www.southernsmokeradio.com
The line between
mixtape DJ and A&R is so small, you're also doing official mixtape for Bad
Boy South, and do you also help them with their artists?
I'm half-DJ, half Street A&R. I established Southern Style Marketing in
2002, which is a multi-dimensional marketing and advertising company that specializes
marketing artists, music products and more in the southern market. We have a
clientele list of over 50 companies worldwide, and hold accounts with almost
every major record label in the hip hop industry. The Bad Boy South project
was one of the hottest street projects we've done in the south. We helped break
their new group Boyz-N-Da-Hood (Jazze Pha's project) in the streets in the south.
Look out for their new single with P. Diddy impacting radio this month
part of this crew of Celebrity DJs and Hip Hop artists founded by Roc-A-Fella
producer Just Blaze and DJ Sickamore, can you tell us more about it and what's
the main goal of this association?
It's a crazy crew of A-List DJs and some of the biggest celebrities in hip hop
music. We break the hottest music from the east to the west and fuse the relationship
between DJs and Artists closer together.
I heard you
were the official DJ for Slim Thug and the Boss Hogg Outlawz, who recently signed
to Star Trak/Interscope.
Yes, I'm the official Mixtape DJ for Slim Thug, Killa Kyleon and the Boss Hogg
Outlawz. We are working on a major mixtape series, "Outlaw Season,"
releasing the first assault next week. We have some incredible collaboration
with T.I., Young Buck, Juvenile, Jae Millz, Snoop Dogg, Pharrell, and more
Can you give
us some name of what you think are the hottest up and coming artists to come
from the South?
Texas is boiling right now. Look out for Slim Thug, Killa Kyleon, Chamillionaire,
and Play-N-Skillz. These guys have incredible talent. As far as ATL - look out
for Playaz Circle and Young Noah. Lil' Wyte is breaking down barriers in Memphis.
Down in Miami, we pushed the hell out of Pitbull, who is dominating the airwaves
right now. Look out for the next wave of talent in Miami, including Dirtbag,
Cool & Dre, Jacki-O and the Beat Down Click.
are you working on right now?
I'm working really hard on making Southern Style Marketing the "go to"
marketing and advertising firm in the South. I have Southern Smoke TV in its
final stages of production. We have national distribution in Japan and the U.S.
in 2005 for the project. Fear Factor Music, representing the next generation
of southern hip hop, is underway, and lookout for PartySouth.com Spring 2005.
Any last words
for the HipHopGame visitors?
First and foremost, I wanna shout out all my fans for supporting me since day
one! I want to thank all the artists and celebrities that I've worked with in
the past and the artists I continue to work with; I also wanna give a fat shout
to my man Minati, Animal Steele, Chad Brown, Ron Mills, Justo, DJ Infamous,
GDB, Spark, Andre, Ray Face, Boris, Kraze, Tapemasta, Monique, JB, Dennis, and
can't forget... HHG!!! Don't forget to visit my official website www.DJSmallz.com.
Thanks again for your incredible support!