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5/18/2006 What's up? I'm doing real good. Thank you for taking the time out to do this interview. I'm happy the new DVD dropped and it's doing real good. How did you get your start in DJ'ing? I started about six years ago. I'm in New York. I'm 22 now, so when I started, I wasn't old enough to even do the clubs. I started out doing nightclubs and I was always recording CD's and handing out the CD's at the clubs. People were loving them. They were always asking me for a new CD. I started taking the mixtape game seriously so I started putting out real mixtapes. I wanted to turn more heads so I dropped the DVD mixtape. How did you come up with the idea to do video blends? You know what it was? I was trying to break into the mixtape game and I knew I had to come into the game at a new angle to get recognized. There are so many DJ's and the mixtape game is hard to get into. I was hoping that by doing my mixes with the video would help me get into the game. Has it been working? Yeah. I've been getting so many emails about how they like it or want to learn it. I've gotten a bunch of emails where someone will say their friend stole their DVD and they need me to send a new one. Your new DVD has some exclusive Biggie footage. How did you score that? I partnered up with Big Murph. He has a national TV show on Dish Network called "What's Going On?" I was looking through his home video collection. He had this tape "Biggie Live at the Apollo." I was watching it and bugging out. Nobody had ever seen that before. I was thinking it was incredible and we had to put it on. What's your blending process like? Everybody asks me that. I don't like to reveal my secrets, but this new one is the first time I did the whole DVD by myself. It's basically like a regular mixtape except that we have the video to go along with it. How important is it to have the video aspect in your mixtapes? I think DVD's are the future. I think these mixtape DVD's are the future. You're starting to see it more and more in cars. All the cars have these TV's and they're always playing videos. I think of myself as an innovative guy, so the video idea just came naturally to me. Do you pay attention to all of the DVD's out there now? I don't really have that much time to check them all out, so the answer is no, but I do respect what everyone's doing out there. I don't really check them all out as much as I would like to. How long does it take you to do a mixtape-DVD? It all depends on my mood and what I'm doing in my life. I could do a whole DVD in a week, or it could take me a month. It really just depends on my vibe and my mood. I don't like to force it when I'm DJ'ing. When I have some ideas, I can bang them out pretty quickly. It could take anywhere from a week to a month. Are you going to do more mixtapes? Of course. I still think of these DVD's as DJ SWB mixtapes. It's still me mixing and doing all the blends. I'm treating them all the same, but yes, I am planning on releasing some mixtape-CD's as well. I know people want them. I saw my audio from Volume 5 leaked on the web. That's crazy. I think New York City seems to like these a lot. I've seen them bootlegged in the city. I take that as a compliment that people are feeling me. How do you get the hosts? I'm guessing it's more complicated than having an artist host a mixtape. Yeah. You have to set up the cameras and set up a time to meet. Once everyone sees what I'm doing, they want to jump on board. You have to set up a spot with good lighting and a good camera. It's got to be real. You can't do it over the phone or anything like that. Where do you see your DVD's going? I just signed a deal with Russell Simmons' Def on Demand. That deal is looking real good. It's a national channel on Comcast Digital Cable. It's getting hundreds of thousands of viewers per month. It's hard to imagine that many people really watching it but it's crazy. It's an honor. I'm also trying to put it on CD and to keep hitting avenues like that. I'm talking to Nextel about doing video mixes for their phone. I'm just going to keep trying to give the streets what they want. That's really my bread and butter and what I love to do. Where do you see videos on cell phones going? From what I hear, it sounds pretty dope. The cell phones can handle it, so why not? I'm sure it's going to take off. What's your next project? I'm working on the Mense project with Animal Steele and Sickamore. Mense's album is coming out insane. I think people are going to like that a lot. I'm working on This is How We Do Volume 6. I'm also talking to some labels about doing some DVD's to promote their artists. What do you want to say to everyone? Check it out. If you have not seen one of these DVD mixtapes, check it out. You can check out djswb.com. Check it out. It controls your mind and it's real exciting to watch. Don't sleep on it. Check out the How We Do Volume 5 trailer: http://www.djswb.com/trailers/Trailer_Vol5.wmv

By Brian Kayser

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