“Low” has done crazy numbers on iTunes. Did you expect “Low” to do as well as it’s doing?
From all the grind and hard work I put in, I expect to see things like this happen, but I didn’t know it would be this soon or to this extent.
Did you expect to have that kind of success online?
Not at all. But the hard work I put in and the days of sacrifice, I expect to see something to this extent.
iTunes is a fairly new medium for fans to get music. Why do you think “Low” is doing so well online?
It’s a very creative song. It’s simple and straight to the point. T-Pain is a hot artist. You know, he’s hot right now. I’m using different, melodic flows on a record. Someone from a baby to a 45 year-old can relate to the beat. I grew up on bass records and everything and that’s all I listened to when I was growing up. It was easy to bop to. I think that’s why people all over can relate to the record.
Will you be focusing more of the Flo Rida campaign online as opposed to the traditional way albums have been marketed in the past?
We’re trying to do both and do as much as we can.
How much time do you spend online each day?
Most of the time I’m in the studio, but I go online. I’m on my MySpace and I check my MySpace.
How important is that kind of interaction to you?
It’s very important. I don’t think any artist should go without having a MySpace page for the fact that it’s that simple. You can be home and gaining fans as opposed to passing out flyers in the street.
iTunes makes it very easy to just buy singles as opposed to a whole album. Will you focus more on singles in the future as opposed to albums?
It will be a combination of both.
How’s your debut album Mail on Sunday coming?
We’re wrapping it up. It’s crazy. We got Rick Ross and Lil’ Wayne. I got Trey Songz, T-Pain and Brisco on the album. I got Jazze Pha, Cool and Dre, J Rock, J.R. Rotem and the Designated Hittaz. It’s going to be a crazy album, man. My single is “Birthday” and it’s about getting your cake everyday. Your cake might be your prized possession. It may be going to see your moms every day or helping someone out who’s less fortunate every day.
What kind of impact can Mail on Sunday have?
From looking at what’s happening now and looking at my styles and creativeness, I think, you know, ain’t no telling what can happen. I’m predicting I’m at least going to sell 5 million.
That’s a big estimate.
Right. I always try to do the best and if things don’t work out for whatever reason, I know I’m doing this music from my heart and if it don’t happen, it’s all good. I’m always trying to stay in shape and do it for the ladies. I think I should do well.
What’s your favorite song off Mail on Sunday?
To tell you the truth, there’s just a lot of crazy songs on there. I love the “Jealous” song and I love a song called “My Ho’s Still Missing”. It’s crazy. It’s a record about a yard tool but it’s really talking about a girl. I come from a creative standpoint where I’m talking about things in the yard.
Are concept songs like that a challenge for you?
I enjoy doing concept records and being real creative. I feel like that takes you outside of being a regular artist. You’re doing something different than just the same old thing every day.
Are you done recording for Mail on Sunday?
I got a couple of albums to do, so I never stop recording. As far as Mail on Sunday, I could have been done. We’re wrapping it up and mixing the records and stuff.
Rick Ross has been in your corner for awhile. What’s the most valuable advice he’s given you?
You can sleep when you’re in the grave. Take advantage of every second and every minute you live. He’s been a great inspiration because he’s so creative. I’ve known him for a long time and he told me to keep writing because he was going to put me on. When I got my deal, he played a major part in it.
How important is it for artists like you and Rick Ross to have that kind of communication and be able to help each other?
It’s very important. In my ‘hood in Carol City, we’re from the same ‘hood. Us doing what we’re doing gives other people more faith in what they’re doing.
What’s the best part about coming from Miami today?
The best part about it for myself is that I can help my family now financially. I can let other people know certain things I did to get my record deal. The knowledge I have now I can give to someone else.
Since Miami has blown up nationally, have you seen more rappers trying to get on?
Most definitely. I mean, there’s a lot of rappers down in Miami at this point. There’s a lot of rappers. You got Plies, Pitbull, Brisco, Trick Daddy, Khaled, Cool and Dre, as far as production. It’s just crazy. There’s a lot of people and I’m very proud of them. Everyone should look forward to a lot more hot artists coming out of Miami and the Florida area.
What’s your focus going to be until Mail on Sunday comes out?
My focus is on making sure I have a classic album. Anything I do, I always make sure I give it 100%. I’m working in the studio and I was work hard. I worked hard before my deal too and made sure I was focused.
What do you want to say to everybody?
Thanks for voting for me on 106 and Park and on MTV and for buying my record on iTunes. Thanks to the magazines because without y’all, I couldn’t show my fans love. I want to thank The Man Above for giving me the physical ability and the mental ability to do what I do. And thanks to my Poe Boy family and Strong Arm Management.