with 4CAST founder Amish Dani
the idea for the Ghostface Doll come about?
I came up
with the idea on a Vegas trip when I was vacationing with some friends.
We were listening to Ghost's album all weekend and I thought it would
be dope to make a Ghost doll that focused on his character.
you get Ghost down?
approached his manager and he liked the idea. He liked the fact that it
was limited edition. When we first told Ghost, he said, "Do you think
niggas are going to pay $500 for that shit?" We were like, "Yeah,
there's a big collectors' market out there for items like this."
a lot of money. Why is the doll so expensive?
We put real
gold, silk and jewels on there. The main idea of 4CAST Limited is to create
items for successful urban people who don't want fine china in their display
case. This is more of a mantelpiece than something you play with. We're
looking at the preorders and people aren't scared of the price tag.
this a Ghostface doll as opposed to a Ken doll?
and it has steez! We took Ghostface to the studio and recorded some lines
from his old songs. If you listen to the way he said it, it may sound
a little different than the recording, but it's Ghost. He's the reason
people rock bathrobes and Wallabees.
it having Ghost in the studio?
It was crazy.
It was a great experience.
has this doll been in production for?
working on this doll for about nine months. It's been a challenge to create
because we weren't in the toy business before. When we started out, we
started with clothing. That's a whole different ballgame from figurines.
like the final version?
it. He's definitely feeling it. At one point he wanted to have it look
like his image right now, but we told him that people really want the
classic Ghost with the Wallabees, robe and the eagle. That's Ghost to
them. That's what the fans grew up listening to. He was cool with that.
your goals for the Ghost Doll?
received major coverage in terms of getting it out there to the general
public. We've already built up a lot of sales off our own website. We're
also working with a lot of high-end urban boutiques as well as some collector
shops throughout Japan, Canada, Germany, England and the United States.
do you think the doll will sell the most at?
I think the
majority of them will overseas in places like Japan and Germany, but there
are definitely a lot of fans interested in items like this here in the
U.S. as well.
have plans for other dolls in the future?
We already have two more that are coming in after Ghostface. They'll be
coming next year.
your background in hip-hop?
My dad owned
a CD store for 20 years and it just closed its doors this February. I
also have a bachelor's degree in Business at college and I've been a Wu-Tang
Over the last few years I've been keeping a real close eye on how the
music industry has been going. It's very apparent that record labels are
struggling and sales are dropping. I see merchandise having huge potential.
you want to say to everybody?
a Wu-Tang fan, and collector in general, you better cop one of these dolls
before all 1,000 are gone.