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Document sans titre Back to Underground section/interviews

LENNOX INTERVIEW BY BRIAN KAYSER

 

Can you give the people some background as to who you are?
I'm in college I was fortunate enough to make it to school on a football scholarship, because the coach had previously coached my older brother. Prior to that i had a year off in between school and making it here. and honestly i was on the block hustling like i used to do. I never thought i would go any farther with the school thing but sports gave me a way. My whole life was like the books you read about project kids, born poor, single mother older brothers hustling so I followed the foosteps and came up like a regular cat, my life is no different from any other young dude struggling and thats why i think real ones can relate because my life is just likes theirs and can speak on ways to make it

When and what made you decide to take rapping seriously?
That was around 1998 My man Taboo Timmens back home in Cleveland had a group and a studio and they had been putting it down locally for a while doing shows and all that, and he really is the one who gave me a chance i was in the little groups with local cats but he saw my potential and started letting me record solo tracks and i started to get the neighborhood star status and that really just pushed me into taking it for real, then when i got to school and met Hassan and Mike i was shocked that it was real dudes in college(who came to play ball like me) and they were about the money and we just got real focused and have been doing it ever since

Can you talk about what it was like growing up in Cleveland?
Cleveland is different its real grimey, full of a bunch of out of work people who really just dont give a fuck, all them back alleys and that from the BONE thugs videos thats what my hood is like. Its so hard to come up in The Land because its a real cut throat place where everybody is trying to make it to the top.Its like nobody cares who you are and what you do until you get a little fame then your a target, but its a lotta love in The land too its real folks that want you to suceed so you can come back and look out too so its real like any other big City, people get it confused and think its only farms and cows out here and they hella wrong, but coming up was cool just gotta stay outta trouble or at least not get caught

You have two albums you've already done, what's good with those?
The first one Twenty Two kinda started getting my name out around Ohio, especially in Cleveland, Akron-Canton, and Northeast Ohio, but also in Columbus and Cincy too, that album was really hard and for the streets so it got a nice response it had a cut on there called "The Money that really blew up" we moved a good amount of units of that one(3,000 at 10 a pop but we prolly sold 500 of those for 10 the rest were 3 or free just to get the name out) and started gettin folks to realize that we for real and focused about this, The second one G-Status is crazy we get a good response everywhere we play this record it's really the Album that we think is going to put us over the top it's the best I've ever been wit the flow and its real as fuck if you cant realte to this one then you have'nt lived the struggle, but G-Status is flying in sales were moving it hand to hand like crazy, plus its moving off the website in good numbers too and its only been out for like 3 weeks its crazy

What's the hardest part about being independent?
The hardest Part is promotion and getting that name out there, because you have to go off of your product when you dont have a high marketing budget, So word of mouth is the main marketing because when you dont have the backing of majors and dont have bar-codes to get all of your albums and mixtapes into Sam Goody or Bestbuy its hard to get the music to people and no matter how good the music if people dont know its out there then they cant buy it,

How can people hear the album?
We got snippets and full songs up on the website www.hmcentertainment.net under the Audio Page and we have all of the albums for sale at the site as well but we also have songs on soundclick.com and soon on download.com as well so we are trying to put it where anybody can access it but not that many of our fans are going to have internet access so once again we're going off of word of mouth and actually hoping that fans copy the cd and share it after they purchase it or pass on the website information

What do you want to see changed in Hip Hop now?
It's really HIP-POP right now everything is catchy and happy or everybody wants to be Dead-Prez or Kanye West and be concious, but the realism is lacking its not really somebody out there that people can relate to and say man i'm just like him or going through the same things or i been there, because the first rap generation is getting older and we cant relate to them as much, and the majors are making the younger generation too flashy and happy and candy coated and worried about ice

If you could battle anyone, who would it be and why?
Probably Pac because he reminds me most of myself his emotion alone could kill cats, and if youwanna be the best you gotta go after one of the best but I really aint into the battle scene right now i wanna take a new route into the game that the younger heads who come after me can follow

Shout Outs: GOD, Mom, brothers(Calvin,Kelly,Hashaun) HMC, Hassan, Cudgel,HG,Melvin G, Josh L, FTP, Taboo,Cleveland, The whole Ohio, Harvard ave, Hip hop game, "GOD bless HMC and nobody else"

 

email Brian Kayser

 







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