Anyone who is trying
to penetrate the walls of the Music Industry can tell you it's no easy feat.
You have to pay your dues, educate yourself and hope to be in the right place
at the right time. Well, one up and coming producer has done all of these and
is ready for his chance to shine. Having laced tracks for Cam, Postaboy and
Trey Songz on the new 2005 release "Coach Carter" soundtrack- Neek
Rusher is a name every A&R needs to have on their contact list.
by J Hatch (Inasirkl)
Neek? Tell the world who you are fam.
I was born and
raised in Harlem,came up as a DJ doing a little spinning here and there, and
then around 1992 I made the transition from a DJ to the super star producer
that I am today ...LOL
As a producer
trying to make it big in this ever changing music industry what are some of
the things you went through to get to this point and what are you doing to go
Man to keep it
simple, I had to go thru my training. I had to be up under other producers,
paying my dues, going up to labels getting doors slammed in my face, countless
sessions working with around the way artist, getting paid for little to nothing.
Then there were situations I encountered while dealing with managers. Working
a 9 to 5 and doing music, and of course having those mad producer thoughts every
once in a while.
As I got older,
I started seeing things in a better perspective. I started to analyze my mistakes,
and started focusing on what I need to be doing more of, if I want to rub elbows
with the Dre's and Neptunes of the world. So I went back and reinvented myself;
my sound. I started learning the true role of a producer, began associating
myself with good people who don't mind sharing the knowledge that they obtained
form being in the business. I got a excellent young talented business minded
manager, and ever since then my name has been popping up here and there more
so than the years before.
you're a heavy music fan, When and why did you decide to follow the production
Man listen I'm
from the juice crew era,you know the Big daddy Kane Kool G Rap Biz Mark Era.
I loved the tracks Marley Mal was producing back in the day. At that time I
was just trying to get my DJ skills together around 1988 to 92, but then when
NWA came out and the tracks Dre was doing and the mix of live playing and samples
I was like YO!!! I wanted to do the same thing, I wanted to be that man behind
In the production
game there a lot of individuals, past and present to look up to, who are some
of your influences?
My influences are
Marley Mal, Dr Dre, RZA, and DJ Premier
There are also
a lot of so called producers trying to come up in the game, what criteria justifies
someone to call themselves a producer?
Well for someone
to call themselves a producer, they have to first know themselves,and know what
they want to hear over their music. They have to know how to bring out the best
in an artist,even if the artist is having a bad day. They have to know when
a song is lousy, good, hot, or a hit and the most important aspect pf being
a producer is KNOWING THE BUSINESS OF MUSIC. Oh yeah and Every piece of equipment
you buy -learn that tool from top to bottom.There is more but thats the gist
Let's talk about
your rapidly growing discography, who have you laced tracks for?
I've had the opportunity
work with Cam Ron, Posta Boy, Trey Songz, Nigo (Founder, Bathing Ape) &
some television and commercial work with MTV/MTV2 Sucker Free Sundays, etc.
Being a native
Harlemite and working with Cam, that had to be a good look, how did that collabo
Well I'm going
to have to thank Ty Fyfe, he was really the first person in the industry I worked
with. I was apart of his production camp, at the time. Ty caught wind of my
name from a artist I was working with at the time. I linked with Ty, then next
thing you know BOOM it's on Cam Ron's Platinum album "Come Home With Me"
Track #11 "I JUST WANNA"
You have a hot
joint on the Coach Carter soundtrack, what was it like working with a hot up
and coming artist like Trey Songs for a major motion picture jump off?
Oh man this track
has so many stories, I'll tell you the short story. I'm up in Sony studios,
with a gang of other producers, Me, my man Needlz, Digga and a couple of other
producers, with Trey's management. Troy Taylor and Delante Murphy, so Delante
was like, I KNOW SOMEBODY IN THIS ROOM GOT SOME HEAT!!!! ALL OF THESE PRODUCERS
I NEED TO HEAR SOMETHING. So Needlz plays his tracks, Awwwww man this one track
that Needlz played was straight fire. So they was like who's next? Everybody
was kind of like uuuuuhhh ummmmm even me, truth speaking LOL. So I said f-it
here, gave the CD to Troy it was the first track on my CD. Troy Taylor started
hummimg to the melody, and shortly after he said he wanted it for Trey. So a
few months later,Troy called me and was like we got something for you, and there
you have it "About The Game" was born. The Coach Carter project came
around and the song fits the theme of the movie so there you have it track #
14 "About The Game"
School the world
on Ape records and the work you did with the company that made Bathing Apes
worldwide fashion statement?
Well Ape Sound
Records is the work of Japan Fashion Designer NIGO which is part of NOWHERE
CO. LTD under the NOWHERE CO. is the popular A BATHING APE CLOTHING AND SNEAKER
That jumped off
by being on Star Trak Music.com. I'm on the forum talking about who I am and
this A&R from XL Recordings in London name Nick Huggett, wrote a reply to
my post and said he would like to hear some of my tracks, so I sent a CD over
to London. His boss Toby Feltwel, who's Nigo's right hand man, liked what he
heard as well. So Nick e-mailed me and was like, I have some friends from Japan,
that are interested in your music. So I flew out to Japan for 2 weeks and recorded
two songs, and the rest was done over time. In the end I wound up having 9 tracks
on the album which is entitled "NIGO(B)APE SOUNDS." The album, also
has production by the Neptunes and DJ shadow, which of course is good company.
I really appreciate all the love from Nigo, Toby, and the rest of the Bathing
Ape Camp. The artist really did their thing on on my tracks. I was amazed on
how they were riding my tracks in Japanese. Even thou I didn't understand a
lick of what they was saying, LOL!!! but their flow was off the hook.
Who are you
currently rocking with in the studio?
Right now, i'm
working with this new young rapper from BK,name Spot. He's the truth for real...
Of course I'm just submitting to the big dogs, and a couple of signed artist
that have reached out from R&B and Hip Hop worlds.
Any artist you
could work with dead or alive, who would it be?
Jae Millz (Harlem),
Game,The whole G-Unit, Busta, Jay, Nas, Em, Snoop, Outkast, T.I. , Slimm Thugg,
Ludacris, Red Man, it so many, but thats whats on my mind for now.
If you weren't
a producer what would you be doing now?
is in my blood Hatch!!! If I wasn't producing, I would probably be a music engineer,I
almost went to 5 Towns College music school, but I wound using the money and
just invested it in equipment; hands on learning. How you love that....LOL
For new producers
and individuals that want to get into the game, what kind of advice can you
give them to keep them focused?
study music theory, and take the time to learn an instrument because thats whats
going to put an extra 20 to 30 years on your career. Have patients, get around
other producers and engineers so you can learn the tricks of the trade, get
a good lawyer, and a good manager. In my opinion you should learn every aspect
of the music industry, it's only going to better your chances of success in
the long run.
Any last words
for the music industry, public and readers of this fine publication?
YEAH GO COP THAT
COACH CARTER SOUNDTRACK!!!! TRACK # 14 "ABOUT THE GAME" PRODUCE BY
ALSO FOR MORE INFO
THEY CAN GO TO MY PUBLICIST WEB SITE AT www.tygereye.net/neekrusher or contact
Delaney L. Douglas of Zingari (Mangement) LLC at email@example.com.
If you contact him he's sure to holla back. Thank you for the support and for
checking ya man...