doing lovely man. I just had a little incident and got a couple soldier
wounds, but I'm back, stronger than ever.
are you working on right now?
new project is called "West Coast Vaccine: The Cure." I named
it that, because they say the West Coast is dead, so I'm the vaccine of
the coast. And I also got two albums I put out in the last year.
have you grown since your first album "Street Novelist?"
had to go through my little incidents with my old neighborhood, the transition
of being in the hood to trying to do the legal business. I went through
a lot of little ups and downs, but it made me stronger and my sense of
business is a lot stronger now
was your state of mind recording "The West Coast Vaccine?"
state of mind in recording the vaccine is to try to have the dopest West
Coast album to drop. And it's not on no West Coast East Coast shit. Right
now, we're looking for somebody, looking for a face of someone to represent
us, and I'm hoping it could be me. I'm concentrating real hard on this
do you need to do to make sure everyone knows about your music?
think right now, all I have to do is stay loyal to my big cousin. He lets
me shine, he lets me be his young pitbull. As long as I stick around with
him, I think he's going to give me that exposure I need. I've been making
a name for myself out here, so it's looking pretty good.
is putting out "The West Coast Vaccine?"
think right now, our distribution is through Navarre. But there's a few
people trying to sign us right now too, so there ain't no telling.
E-40 at BME with Lil Jon, would you follow suit?
now, I can't say. If that happens, that will be a blessing. Right now,
my big cousin, my manager, they all have a marketing plan for me and we're
just looking out for my best interests.
do you fit in with the bay?
now, in the Bay, Turf Talk fits in as the young hyena, the next up-and-comer.
I'm right under 40. Everybody talks about 40 because he's the don, he's
been doing this for 15 years. People out here look at me as the next one
coming, as soon as 40's tiured and ready to settle down, they look at
me as the next one to represent the Bay.
important is your voice in what you do?
me, it's the most important thing. The people want to hear a character,
so you have to build a character of yourself and sell yourself. I try
to make my raps like a movie, so when you listen to them, you might hear
some crazy ad-libs, you'll hear all kinds of stuff because it's all fun.
I like to make people laugh as well as take me seriously. I've got a little
character in me.
got that style too
think that's the passion of me just really loving Hip Hop. I don't just
rap, I really, really love the music, and I think that comes into play.
switch up your flow a lot, how important is that and how much time do
you spend working on it?
think that's one of the most important things to me. The reason why I
switch it up like that is because I'm trying to show these major labels
and other cats that they can market me in different ways. I'm not just
one kind of rapper. I try to switch it up all the time. I'm always thinking
about new ways to rap on different beats and new sounds, just something
different to the human ear.
your compilation that you put out, you had a lot of innovative beats,
what do you look for in beats?
and my cousin E-40 call it "new millennium mob music." It's
OG gangster music, but it has a new futuristic twist to it too, where
you could dance to it. That's what we call it. I like my beats to be kind
of off-beat a little bit, to have weird noises in them, but not distorted,
and not too many instruments.
did you grow up?
was born in Vallehjo, but I was grew up in Southern California and Rialto,
and then in '99 I moved back to the Bay, so I claim El-Yay, California,
that's for LA and the Bay. I'm a Cali nigga,
did you and E-40 get down musically?
we got down in '99 when I got back out here. I always rapped, but when
I was younger, they used to say I wasn't ready. I was a youngster just
trying to make it. I hadn't really mastered my craft. When I got older
and got my skills together, I did a song with Mack Shine. E-40 was also
featured on that CD, and he didn't know it was his little cousin rapping.
When they brought it to his attention, he was like "c'mon, we've
got to get him, that's family."
do you learn working side-by-side with E-40?
helps me, each one teach one, just by setting a good example with everything
that he's doing. He's a business man. We was thugs when we was growing
up, but now we're corporate thugs. It's time to get this good legal money
and move on and set things up for our kid's kids. He's setting a good
example just by leading the way how he's doing.
the biggest lesson that 40's taught you?
biggest lesson 40's taught me is to stay humble and hungry. That's the
biggest lesson, stay humble. Don't burn your bridges with nobody, because
that person could be the next one. That person may sound like garbage,
but the next week get a $5 million deal, and you can't never burn your
bridges with nobody in this business. And that's the best advice that
he's given me, stay humble and hungry.
does the Bay represent in music?
Bay right now, out here, we like to party. There's head busters out here,
but the Bay really likes to party, so a lot of people are making party
songs, which is cool. But I'm really trying to separate myself from everybody
else the way Ice Cube separated himself when everybody was in the 2Pac
craze. He never made an album with 2Pac on it because he felt like he
was the big fish. When everybody's trying to do the dance thing, I'll
do the lady thing. When everybody wants to do the ladies thing, I'll do
the dance thing.
done a lot of work with Rick Rock, do you think he gets the respect he
a certain extent. I think he deserves a lot more respect. That's one of
my favorite producers, I'm going to do a lot of work with him on the "Vaccine"
album. The thing is, everybody out here that wants a Rick Rock track wants
a certain sound from him, but they don't really know that he's capable
of a lot of other things. So they may get a Rick Rock track that sounds
like someone else's Rick Rock track. If they'll let him be himself, he'll
make them a song that sounds different and exclusive. But I think he's
one of the best producers, he needs to be in more magazines, he's made
a lot of hits.
is it working with Keak da Sneak?
Keak is cool. We come from the same background, so when we bumped heads,
he was already friends with E-40. It was love as soon as we seen each
other, like a real nigga meets another real nigga.
do Bay fans support their artists?
support the artists in the Bay as long as you keep it real. The Bay is
united right now. There's no beef on wax, nobody's dissing nobody. Everybody
is working together right now. As long as the radio stations support us
out here, the fans support us.
does radio support you in the Bay?
radio supports me real good. The thing is, you've got to come with a knock.
If you come with a song that's banging, if you come with a song that's
banging man, they're going to play the shit out of your song. You've just
got to come with the heat. Now if you come with something that doesn't
sound good, they're not going to play you. If you come with they heat,
they'll play you all day.
up with the New Bay Movement?
with a couple of cats named Frontline. They have their own little organization
going on called New Bay. I don't know too much about it because I don't
be checking in. I'm just focusing on my career, so I can't really tell
you too much, but it's new artists and they claim the New Bay, but I don't
really know too much about what's going on over there.
you explain Hyphy music?
word hyphy is just when you're feeling yourself. When you're going out
to a party and you've got a couple gallons of Hennessey in your system
and you've got that good weed and that music is just knocking in your
ears and you're just dancing all out your windows. And you might stop
at a stop light and jump on top of your car and start dancing. If you
dance on top of a car, that's going hyphy. Going hyphy is just wilding
out. Just going wild. Having a good time. That's basically what hyphy
means. It's like Mardi Gras.
you talk about the sideshows?
are kind of like a Los Angeles / Crenshaw Boulevard. After a party's over
in the late night, everybody pulls up to a designated spot and spin donuts,
show their hot motors in their car, show their new candy paint, their
new Perillis, new gold rims, that's the sideshow. You show off to the
ladies and let them know who's who.
is at the forefront of the Hyphy Movement in the Bay?
Hyphy Movement is Sic Wid It and the Federation. We're the ones that started
the Hyphy Movement. We make the party move, we make the party jump. We
make a boring party turn into a cracking party. It's like a sorority party!
We're two different labels, and we came together and we make "go"
music, where you just go and rock the crowd and don't stop, that's the
Hyphy Movement right there.
are the originators of the Hyphy Movement?
originators of the Hyphy Movement is the Federation, E-40, and Sic Wid
It. It's not a one-man-team. It's a word that's been used in the Bay for
years. Like if a person was acting ignorant, you'd say "that dude
was acting ignorant," you'd say "man, that dude was at the front
door of the club acting real hyphy like he wanted to knock someone out."
That's hyphy, when you're wild. It's a word that's been used, but we really
started the movement.
the Bay be the next city to blow?
not sure man. I hope it will, but right now, I'm looking for Turf Talk
to really blow up like Houston. And my fans are really pushing for me,
and I love the Bay for that, I got a lot of fans really pushing for me.
you feel like you have to get the East Coast behind you?
actually had a song on my first album that I wanted to push to the East
Coast, but an independent budget is not that big. I got flavor for New
York. I love Talib Kweli and Mos Def, 50 Cent and them. But my favorite
New York artists are the Dip Set. I love the Dip Set. I'm ready to reach
the world. I have a video coming soon to BET. Hopefully I can reach the
world. The sky's the limit right now.
should we look for you after "The Vaccine?"
I drop my new album, I'm just going to lay back. Like I said, we've got
some major labels looking at us. After "The West Coast Vaccine"
album, there's going to be a lot of people looking at us because I'm putting
my heart and soul into this album. I'm going to have Lil Jon tracks on
there, Rick Rock tracks. This is going to be a major album.
does Lil Jon bring to the table for you?
Jon brings a whole 'nother piece of power in the music business, and he
knows that club music. If you want that good club music that everyone's
on now, you've got to go to the best that does it, and right now he's
the best that does it.
a normal day like for you?
typical day for Turf Talk, Turf Talk has changed. A typical day used to
be him hitting the hood and chilling with the homies, because we never
had money like we have now. We'd drive around the city and talk to women,
but I learned that wasn't the life for me. The new and improved Turf Talk
is a straight business man. I'll go handle my business and come home to
my wife and kids. I went through a whole change through this rap game.
And all my life as a little kid, I knew I was going to be rapping. I'm
not on nothing cocky, but when I'm writing, I want to be the best. I want
to be somebody that when they mention my name, they're like "that
cat is dope."
do you want to say to everyone out there reading this?
just want to say to everybody, if you never heard of me, just cop one
of them CD's and give me a chance and check me out, and know that I really
got some flavor and I got rap in me. Hip Hop is in my blood. I really
can rap. I don't just rap about killing and all that, it's some soulful